reuters.com
www.reuters.com

Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.

The data, which has not been previously reported, shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.

That industry-leading brand loyalty rate started to nosedive in July, that data showed, when Musk endorsed Trump following an assassination attempt in Pennsylvania on the Republican nominee.

    • Shiggles@sh.itjust.works
      951·
      3 days ago

      It’s still generally good to back up claims with data rather than your gut. That’s what’s supposed to differentiate you and I from the Magats.

      • Optional@lemmy.world
        133·
        3 days ago

        Yeah but it also leads to years-long gaps where it’s “just” gut feeling when we knew all along what it was.

        “Scientists discover Trump supporters are narcissistic xenophobic assholes” - yeah we know.

        Then corporate news sewers publish it like “see we’re on the side of truth” when MFs if you were on the side of truth you would have published this at the time, not four years later.