reuters.com
www.reuters.com

Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.

The data, which has not been previously reported, shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.

That industry-leading brand loyalty rate started to nosedive in July, that data showed, when Musk endorsed Trump following an assassination attempt in Pennsylvania on the Republican nominee.

  • jballs@sh.itjust.worksEnglish
    0·
    6 days ago

    Actually it was pretty impressive. It was during COVID where used cars were going for a ton. He had originally bought “Full Self Driving” on his original car, but then found out that wasn’t a real thing. He was able to trade in his rear wheel drive car with 40K miles on it for a brand new all wheel drive Model 3 Performance, getting rid of Full Self Driving, and it only cost him like $2 grand.

    If someone offered to give me the lastest model of my car, shaved a second off the 0-60 time, made it AWD, and rolled back the odometer 40K miles for $2k, - I’d take that in a heartbeat.

    • ayyy@sh.itjust.works
      1·
      6 days ago

      You’re right, it does sound like he got extremely lucky.

      He had originally bought “Full Self Driving” on his original car, but then found out that wasn’t a real thing.

      This is another example of a lack of critical thinking.