

The folks at the top are getting VC money now for genetic research. The eventual goal is to sell the tech for parts. The “dire wolf” “de-extinction” is just their proof of concept that their genetic tech works.
The folks down at the operational level are either just doing a job or really think what they’re doing is cool (I mean, I would certainly think tinkering like that was a blast).
To be honest it’s just a guess. But that’s what happens to tech. They start up a company that never becomes profitable but take in VC cash, then sell off to a big guy and go on to do it again.